In the modern world, information is the most valuable resource. Successful business is only possible when you can analyze and effectively utilize this information. The amount of digital data is constantly increasing, and sometimes we drown in it. Visualization is a true lifesaver.

Visualization allows for quickly analyzing large volumes of data, identifying dependencies, and focusing on what is truly important. This enables making informed decisions based on facts rather than intuition. An analyst collects and processes information to highlight the key points for the client to make business decisions. They must be able to communicate with the client, whether it’s a procurement manager or a development director, who needs answers to questions. It’s important for the analyst to correctly understand the client’s goals and tasks, otherwise, a detailed but unsuccessful report for the business may be prepared.

An analyst can be likened to a head chef who prepares a dish from ingredients (data) so that it is not only tasty but also meets the client’s (business’s) requirements. It’s important to know how to properly combine components and consider the preferences and needs of those for whom the dish (report) is prepared.

UGLA Lens is an analytics automation tool that minimizes manual work in report preparation. This tool is useful for various categories of users:

Analysts: With UGLA Lens, they can set up data processing algorithms and use them countless times, freeing themselves from the mechanical tasks of compiling reports. Middle and top managers: In large companies where teams of economist-analysts spend a long time preparing reports with possible errors, UGLA Lens allows for quickly and accurately obtaining dynamic reports, freeing managers from dependence on analysts. Owners of small companies: Saving time and money spent on analysts or economists makes UGLA Lens an attractive option for small business owners. They can access analytical reports without directly involving specialists in this field, saving costs and time. UGLA Lens transforms analytical reports from exclusive information of the finance department into a tool available for everyone to use with just a few clicks, relieving the burden on analysts and making data analysis more accessible to everyone in the company.

Being a “chef” for data

Data sources can be consolidated to create a comprehensive data model.

For example: Taking advertising expenses, linking the number of website visits or calls from the phone system, adding up the figures of final revenue and understanding how much money calls brought in. You can determine how much money was spent on advertising on a specific day and understand how many orders were received then. Accordingly, you can calculate additional KPIs, conversion rates, revenue-to-expense ratios, etc.

If certain data is needed constantly, you can set up automatic updates for them.