In a new article for The Page, we talk about the current issues of retail and UGLA’s proposals for this area.

Increasing value of relevant offers
With over 70% of customers already expecting a personalised experience when interacting with a brand, the importance of customisation will only grow. Customers want to receive special offers that match their preferences and are relevant. The traditional approach to advertising is no longer enough, so it is necessary to use tools that will allow you to process information about the company’s customer base in the shortest possible time and generate appropriate recommendations.

Minimum response time to inquiries
It is increasingly important to respond in a timely manner to the interest shown in your product or brand. People want to get the maximum in the minimum time. It is important for the customer to receive feedback without long waits and to make sure that the order is in their hands as soon as possible.

What do we offer?
Thanks to in-depth analysis of consumer behaviour, entrepreneurs who choose UGLA receive personalised recommendations for their audience. The CRM module ensures that communication with customers is at the best level. Notifications are sent instantly with the option of an automatic response to reduce waiting time. In addition, UGLA has automated the ordering process, so users can track its status at any time.

One of the cases is Success, for which the customer service module was particularly important. In addition to a 15% increase in the company’s overall efficiency, customer satisfaction scores also improved. Correctly structured communication and timely offers from the company contributed to repeat orders, and the number of orders increased, as did the company’s profits.

Read more about the challenges and their solutions with the help of an ERP system in the article in Ukrainian here.